1. What the Heck is ‘Brat Summer?’
You’ve probably heard of ‘Hot Girl Summer’, well the latest obsession blowing up the Internet and social media is ‘Brat Girl Summer’. As ridiculous as that sounds, it’s about unleashing your inner brat, wearing slime green, and adopting a rebellious style and attitude according to Glamour. It’s even made its way to the White House. ‘Brat’ is a fashion trend and way of life that encourages women to embrace (or rather unleash) their inner brat, have loads of fun, and proudly, and loudly express their individuality whether others like it or not.
2. Where Did this Crazy Fad Come From?
The trend was born from the latest album by British pop star Charlie XCX which is called (yep you guessed it) ‘Brat’. The album has a distinctive lime green cover (actually it looks more like slime green). The idea of being a ‘Brat’ and who is ‘Brat’ (which is apparently a compliment) has exploded thanks to influencers, TikTokers, and celebrities who are all busy showcasing their bratty summer looks and attitudes. Charlie XCX labeled Vice President Kamala Harris ‘Brat’ and Harris responded by turning her official Twitter page the same lime green shade of ‘Brat’.
3. ‘Brat’ is a Fashion Statement
To embrace the ‘Brat’ aesthetic is all about wearing that signature lime green and bold vibrant colors, edgy accessories, and sexy provocative fashion styles like crop tops, mini skirts, chunky sneakers, quirky hair clips, statement sunglasses, and plenty of jewelry. The look is a little Rock and roll, a little grunge, and a little tacky to be honest.
4. ‘Brat’ is Also a Beauty Look
Bold makeup looks also define the ‘Brat Summer’ trend and look. It’s about rocking bright eyeshadows, dramatic winged eyeliner, glossy lips and fantasy nail art. Again there are no beauty rules when it comes to being ‘Brat’. And don’t dare tell them otherwise.
5. It’s About Having Major Attitude
Being a ‘Brat Girl’ means having plenty of sass and attitude. It’s about being playful, and cheeky, not taking yourself too seriously but also not taking sh#t from anyone. So if your daughter is suddenly acting all ‘Brat’ you know she’s fallen under its spell and sadly she isn’t alone.
6. Brat’s Love Underground Music and Festivals
Given its rebellious ‘too cool for school’ nature, the ‘Brat Summer’ vibe is associated with edgy underground music genres like pop-punk, hip-hop, and of course, attending summer music festivals and the coolest parties. Many devotees are even creating their own ‘Brat’-inspired playlists.
7. ‘Brats’ Know The Power of Social Media
‘Brat Girl Summer’ is trending majorly on Instagram, TikTok, and Pinterest as influencers, models, celebrities and style stars serve up outfit ideas and lifestyle tips on how to embrace the trend. Models like Julia Fox and Amelia Gray are pinups for the ‘Brat’ aesthetic and attitude and have publicly declared themselves ‘Brat’, fueling its popularity and influence.
8. ‘Brat’s Champion Inclusivity and Community
They might be brats but at the heart of the ‘Brat Summer’ spirit is to create an inclusive, supportive community where everyone is free to express their creativity and individuality. Brats encourage diversity and want everyone to jump on the trend regardless of background, body type, or personal style.
9. ‘Brat’s are Environmental Crusaders
One of the upsides is that ‘Brats’ and their many followers are environmentally conscious. They’ve made it their mission to promote sustainable fashion practices like thrifting, and upcycling, and support ethical brands. ‘Brat Girls’ also stand out for their commitment to customizing their clothes and accessories by adding patches, embellishments, and all manner of quirky details.
10. ‘Brats’ Stand for Body Positivity
Perhaps the best thing about ‘Brats is their devotion to acceptance of all. The trend (or rather movement) embraces body positivity and is big on confidence and self-love. Followers are encouraged to embrace their unique body shape, wear whatever makes them feel beautiful and confident, and most importantly to reject unrealistic beauty standards. We have to agree with them on that one.