We all want to be more attractive but forget about the typical “be confident” or “hit the gym” advice. We’re going beyond the surface-level stuff to dig up some surprising, scientifically-backed ways you can boost your attractiveness. Some of these will catch you off guard, but they work—and science says so.
1. Wear the Color Red
It sounds like a dating cliché, but there’s some hard science behind the idea that red equals romance. According to Psychology Today, men are more attracted to women wearing red because it subconsciously signals passion, power, and fertility. For guys, the same applies—women rated men in red as more desirable. It’s rooted in primal instincts, and wearing red makes you stand out, and people notice.
2. Learn About the “Pratfall Effect”
Perfection is intimidating. As the Guardian explains, Harvard psychologist Elliot Aronson discovered the “pratfall effect”—people find you more attractive when you show a little vulnerability. A person who seems perfect but makes a small mistake is seen as more relatable, human, and attractive. It’s the little slip-ups that make us charming, not flawless execution. So go on, mess up, guilt-free.
3. Wear a Lavender Scented Fragrance
Science shows that scents like vanilla and lavender make people more attracted to you. A study found that these scents increase blood flow to certain brain areas linked with attraction. Vanilla’s sweet warmth is comforting, while lavender calms people down and makes you seem more approachable. So, next time you buy a new perfume, ditch the overpowering stuff and go for something simple and sweet.
4. Hold Your Tongue, Use Your Ears
A study from Harvard shows that people love talking about themselves, and someone who actively listens (as opposed to dominating the conversation) is seen as more attractive. Ask more questions, be genuinely curious, and let others share about themselves. You instantly become more likable and don’t have to worry about running out of things to say.
5. Get a Cute Dog
This one’s for all the animal lovers. A study published in the Journal of Evolutionary Psychology found that people who had dogs were perceived as more attractive and dateable. Dogs signal to others that you’re nurturing, responsible, and emotionally available—qualities that scream long-term potential. Plus, who can resist someone who loves dogs?
6. Make Eye Contact—Then Glance Away
Making eye contact isn’t just polite—it’s sexy. Research has shown that locking eyes with someone stimulates the same brain area as when rewarded. Just don’t overdo it; too much eye contact can feel creepy. Find a balance, linger long enough to show interest, and then glance away. You’ll leave them intrigued and mesmerized by your attractiveness.
7. Build Instant Connection by “Mirroring”
Mirror someone’s body language to make an instant connection. This psychological trick, “mirroring,” taps into the brain’s mirror neurons responsible for empathy. When you subtly copy someone’s posture or gestures, they subconsciously feel a connection with you. Be cool about it—don’t copy fully; make it subtle.
8. Get Your Beauty Sleep
We all feel better after a good ‘night’s sleep, and a study found that people who look well-rested are rated as more attractive, healthier, and approachable. When you’re sleep-deprived, your face shows more signs of aging and stress, making you less appealing. So yes, sleep is your literal beauty rest. People respond to that refreshed, awake look, and you radiate health and vitality.
9. Flex Your Sense of Humor
Laughter is the secret sauce to attraction. Research shows that women are more attracted to men who make them laugh, and men are more attracted to women who laugh at their jokes. It’s all about creating a feel-good vibe. When you can make someone laugh, it releases dopamine in the brain—essentially, you’re giving them a mini-high just by being funny.
10. Use Touch to Leave Them Spellbound
Light, casual touch—like a tap on the shoulder or brushing someone’s arm—has created a sense of intimacy and connection. A French study found that men who lightly touched a woman’s arm were more successful in getting her number than those who didn’t. Touch releases oxytocin, the bonding hormone, making the other person feel connected to you.
11. Work on Your Posture
Standing up straight is attractive. A University of California study found that expansive body language (think open arms, standing tall) makes you seem more confident and empowered. In the wild, bigger animals are perceived as more powerful; the same goes for humans. To appear more attractive and appealing, straighten up, spread out, and own your space.
12. Give Back, It’s Attractive
Doing good deeds makes you attractive. Research shows that altruism, especially when it’s genuine, is a desirable trait. Whether you’re volunteering, helping someone in need, or just being kind, people are drawn to those who show empathy and compassion. It signals that you’re a caring partner with long-term potential.
13. Bask in the Sunshine
Getting some sunshine makes a difference. A journal study found that people with a slight tan are healthier and more attractive. It’s all about vitamin D and increased melanin, which makes your skin tone look evener and more vibrant. Don’t forget the SPF; too much sun is aging for the skin.
14. Use Hand Gestures
Gesturing while you speak can make you more engaging and attractive. Researchers from an American University found that people who use hand gestures appear more charismatic and confident. It shows enthusiasm and helps convey your emotions better, making people more drawn to you. Next time you’re having a conversation, don’t be afraid to let your hands do some of the talking.
15. Exude an Aura of Mystery
Don’t spill all your secrets. Research from the University of Virginia found that people are more attracted to those who have a little mystery about them. When someone doesn’t know everything about you, it creates intrigue and leaves them wanting more. Don’t play games, but exude some intrigue to make others curious to know you better.