Move over, ‘Hot Girl Summer’—there’s a new vibe in town, and it’s called ‘Brat Girl Summer.’ If you haven’t heard of it yet, you’re probably living under a rock. This trend is all about unleashing your inner brat with a rebellious attitude, rocking slime green, and not giving a damn about what anyone thinks. According to Glamour, it’s not just a fashion statement; it’s a lifestyle. Yes, it’s even hit the White House. ‘Brat’ is all about having fun, being loud, and proudly flaunting your individuality and unique sense of style. Whether people like it or not.
1. Where Did This Style Trend Spring From?
Believe it or not, this crazy fad has roots in the music world. British pop star Charli XCX dropped an album called ‘Brat,’ complete with a slime-green cover that’s become the trend’s signature color. Thanks to influencers, TikTok stars, and celebs who can’t get enough of the ‘Brat’ aesthetic, this idea of being a ‘Brat’—which, by the way, is now a compliment—has gone viral. Charli XCX even dubbed Vice President Kamala Harris a ‘Brat,’ and Harris embraced it by turning her official Twitter profile into that same iconic shade of green. Talk about making waves.
2. ‘Brat’ Is a Fashion Statement
If you’re ready to channel your inner brat, you’ve got to dress the part. The ‘Brat’ aesthetic is all about bold, vibrant colors—especially that signature lime green—and edgy, provocative styles. Think crop tops, mini skirts, chunky sneakers, statement sunglasses, quirky hair clips, and loads of jewelry. The look is a mix of rock and roll, grunge, and—let’s be real—a little bit of tacky thrown in for good measure. If you’re not pushing the fashion boundaries, are you even a ‘Brat’?
3. ‘Brat’ Is Also a Beauty Look
Being a ‘Brat’ isn’t just about what you wear; it’s about how you paint your face too. Bold makeup is key. We’re talking bright eyeshadows, dramatic winged eyeliner, glossy lips, and fantasy-level nail art. The best part? There are no beauty rules in ‘Brat Summer.’ Want to rock neon green eyeshadow and glittery lips? Go for it. And don’t let anyone tell you otherwise.
4. It’s All About the Attitude
At the core of ‘Brat Summer’ is a major dose of attitude. A true ‘Brat Girl’ is playful, cheeky, and doesn’t take herself too seriously—but she sure as heck doesn’t take any BS from anyone else, either. So if you notice your daughter (or even your best friend) suddenly acting like she’s too cool for school, she’s probably been bitten by the ‘Brat’ bug. And trust us, she’s not alone.
5. Brats Love Underground Music and Festivals
Given its rebellious vibe, it’s no surprise that ‘Brat Summer’ is tied to underground music scenes. Think pop-punk, hip-hop, and anything with a bit of edge. Brats are all about hitting up summer music festivals and the coolest parties, where they can show off their bratty style and attitude. And if there’s not a playlist for it, they’re making their own. Naturally, they love rock tees, Dr. Martens, and cut-off shorts.
6. ‘Brats’ Are Social Media Savvy
‘Brat Girl Summer’ is all over Instagram, TikTok, and Pinterest. Influencers, models, and celebs are leading the charge, serving up endless outfit inspo. and lifestyle tips on how to embrace the bratty way of life. Style stars like Julia Fox and Amelia Gray are full-on ‘Brat’ icons, using their platforms to push the aesthetic—and it’s working. The trend is everywhere.
7. ‘Brats’ Champion Inclusivity and Community
Despite the edgy exterior, at the heart of ‘Brat Summer’ is a desire to create an inclusive, supportive community. ‘Brats’ celebrates diversity and encourages everyone to jump on the trend, no matter their background, body type, or personal style. It’s not just about looking good; it’s about feeling good and making sure everyone else does, too.
8. ‘Brats’ Love Thrifting and Vintage
One of the cooler sides of this trend is its focus on sustainability. ‘Brats’ are all about eco-friendly fashion, from thrifting to upcycling to supporting ethical brands. They’re not just buying off the rack; they’re customizing their clothes, adding patches, embellishments, and whatever else screams individuality. So, while they’re loud and proud, they’re also doing their bit for the planet.
9. ‘Brats’ Stand for Body Positivity
Maybe the best part of ‘Brat Summer’ is its commitment to body positivity. The trend embraces self-love and encourages everyone to be confident in their own skin. ‘Brats’ reject unrealistic beauty standards and focus on what makes them feel beautiful, not what society says they should look like. Whether you’re curvy, skinny, tall, or short—there’s a place for you in the ‘Brat’ movement.
10. ‘Brats’ Live for DIY Fashion
If there’s one thing ‘Brats’ love, it’s getting creative with their style. They’re all about DIY fashion—whether that’s cutting up old T-shirts, bedazzling denim jackets, or creating their own accessories. The more unique, the better. For ‘Brats,’ fashion isn’t just about what you buy; it’s about what you make, how you make it yours, and how it expresses who you really are.
11. ‘Brats’ Aren’t Afraid to Break Fashion Rules
Being a ‘Brat’ is about breaking the rules—not just in fashion but in life. ‘Brats’ challenge norms and refuse to be boxed in by what’s expected of them. Whether it’s how they dress, the music they listen to, or the way they live their lives, ‘Brats’ are all about pushing boundaries and doing things their way. So consider this permission to dress however you like without fear of being judged.
12. ‘Brats’ Are Clued Up About Skincare
They might be ‘Brat,’ but these trailblazers are skincare savvy and clued up on ingredients. Part of the preservation generation, they adopted a daily skincare routine early and lean into clean, organic products that are backed by science. They know their peptides from their ceramides and the importance of a double cleanse and trice-weekly exfoliations. In their beauty cabinets are products backed with antioxidants, vitamin c, niacinamide and hyularonic acid.